News
News
Thoughts and updates
Say 'ROI' Again
Marketers use 'ROI' to mean almost anything. Real ROI is the difference in total profit, which nobody can measure for a single campaign, so let's say what we actually measure.
News
Thoughts and updates
Marketers use 'ROI' to mean almost anything. Real ROI is the difference in total profit, which nobody can measure for a single campaign, so let's say what we actually measure.
Bring us a problem. We like problems.