Hello, I’m Neil.
I started my career building econometric models and along the way, I’ve learned to combine economics and statistical modelling with coding, machine learning, marketing strategy, consumer research and data visualisation.
All of my work is driven by data and I’m as happy with surveys of a few hundred people as with millions of rows of customer data. I’m especially happy when combining data sources; drawing together threads of information to build a story or understand a problem.
I’ve managed analytical teams and built marketing models across a wide variety of brands and sectors, from Direct Line and HSBC to Volvo and Mazda and from SkyBet to GlaxoSmithKline.
My experience covers working for large network agencies, small specialist consultancies, for media owners and for advertisers. I’ve seen the best - and worst - of analytics projects at all of these and know how to create solutions that work.
I founded Sequence Analytics.
I started Sequence because I’ve seen how difficult it can be to bring together your research studies, online metrics and long-term performance modelling into one coherent view of what’s happening to your business. Building a unified view requires an in-depth knowledge of all of those fields and a framework to piece them together. Drop me a line, I’d love to explain how it works.